Postmark named the UK's Best Greeting Card Retailer 2017


Postmark has been named the UK's Best Greeting Card Retailer (2017) beaten off stiff competition from the likes of Tesco, WHSmith and The Card Factory.

We scooped this top honour at this year's RETA's awards, which recognise the importance of retailers - like Postmark -  to the success of the British Greeting Card industry, which supports almost 100,000 jobs across the country and is estimated to be worth about £1.7bn a year to the economy.

We also picked up a separate award for our monthly ‘Feel Good Friday’ campaign, which encourages people to send cards ‘just because’ offering a free card and postage to anywhere in the UK to anyone interested in taking part.             


                                                                                                                                                 Postmark is named UK's Best Greeting Card Retailer              


The story behind Postmark

Postmark we are a team of passionate card lovers with over 25 years’ experience between us. We opened the doors of our Balham branch in 2004, soon becoming a neighbourhood favourite and winning the title of 'Best Independent Card Retailer - London' in 2008.

The buzz and excitement that winning this award created inspired us to open our second store in East Dulwich, in December 2008 which then helped us become the first shop to win this title twice when we retained it in 2009.

Our online store went live in 2012 and now stocks over 3500 designs from the UK's hottest and most exciting designers. Over 95% of the products stocked in our stores and online are designed and produced in the UK.

In 2013 we opened the third Postmark branch on Turnham Green Terrace in Chiswick, and when we won the title of ‘Best Independent Card Retailer – London’ for an unprecedented third time in 2015 we really couldn’t have been prouder.

2016 saw us launch our 'Feel Good Friday' campaign to encourage more people to send card to each other 'just because'. To do this we offer anyone who comes to our stores a free card, from our Feel Good Friday selection, and offer to post it for free anywhere in the UK. 

We were nomiated for a RETA for this initative and won! Unbeliveably we then went on to be named Best Greeting Card Retailers in the UK - an amazing achievement and something that would never have been possible without all our amazing customers and the incredible Postmark Team.

                                                                                                                                                              Mark and Leona are delighted to be named the UK's Best Greeting Card Retailer


Feel Good Friday - Feel the Love at Postmark, for FREE!

Obviously we LOVE cards at Postmark and think getting one totally out of the blue, for no other reason than 'just because' is one of the best feelings in the world.

So in October 2016 we're launched our 'Feel Good Friday' a genuinely non-commercial campaign to encourage more people to put pen to paper and send a random card of friendliness to someone they're thinking of for absolutely free. Yes, that's right, free.

On Feel Good Friday, which will run at all four Postmark stores (Balham, East Dulwich, Chiswick and Greenwich) on the last Friday of every month, customers can choose a free card from our special Feel Good Friday selection and have it posted anywhere in the UK (2nd class) at absolutely no cost to them.

                                                     Feel Good Friday poster                Feel Good Friday at Postmark















Mark has said about it - 'Imagine how amazing it would feel to come home tonight and find a card waiting for you. No birthday, no thank you - just because.We think it would feel pretty good so we wanted to come up with a way of getting more people writing to each other that wasn't based on a special ocassion."

'As a card retailer people might think it's slightly strange that we're giving away cards'  said Mark  "but we really believe in the power of the written word to make someone shine. We're all used to getting a card on special occasions but to get one totally out of the blue for no other reason than 'just because' can give someone a huge boost.

" Feel Good Friday is about spreading that feeling by encouraging more people to write to one another throughout the year. It costs nothing to get involved. All you have to do is come along on the 28th, pick up a pen and send a card to that person you're thinking of. You'll make their day" 

Anyone can get involved with Feel Good Friday. There are no sign -up fees or hidden clauses, the only rule is that the card you send must be 'just because' so no last minute birthday wishes or thank you's. Just a simple, random card of friendliness to make someone's day.  


Customer service to shout about

At Postmark we aim to offer the highest level of customer service at all times and are always thinking of new and exciting ways of making us stand out from the rest.

If you are after anything that you can't see, please do not hesitate to get in touch and we will do everything we can to help.

At any of our three shops you can beat the queue at the Post Office and send letters and parcels, anywhere in the world using our one of a kind, in house franking and postal service.

We also have a 'secret' under the counter collection of cards for anyone looking for something a bit ruder to shock their mates with. We don’t have these cards out on display as we’re a family friendly shop and we’ve found not everyone wants to be exposed to this type of humour and it can be a bit embarrassing when Mum or Dad is asked to explain the meaning of a word that no little one should be reading!

Throughout the year we run fresh and original promotions instore and have been finalists for ' Best Retail Initiative' on six occasions:

  • 2007 - For our franking service
  • 2010 - For our 'Find a golden stamp' promotion
  • 2011 - For our Christmas franking promotion, raising over £600 for St Christopher’s Hospice
  • 2013 - For our 'Post this year’s cards at last year’s prices' promotion
  • 2015 – For our ‘Find our millionth customer’ promotion
  • 2017 - For our 'Feel Good Friday Campaign' 


                                                                  Our one millionth customer Ricci at our East Dulwich branch             Poster The search for our one millionth customer



Proud to be part of Balham

In 2013 we were named 'Best Independent Retailer’ at the Wandsworth Business Awards. This is an award we are extremely proud of as our Balham store is where it all began and we have never forgotten our roots. Without Balham and our fabulous customers there, we wouldn't be here today.